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History of Delay

  1. HomeKnowledge BaseHistory of Delay

History of Delay

by Phil Taylor

Of all the different kinds of electronic sound effects, delay is without a shadow of a doubt my all-time favorite. It’s an invaluable effect that can be used to enhance a mix, create a fuller, more dimensional sound and even allow ‘looping’ where solos can be played over backing chords or arpeggios. During the twentieth century several different means have been utilised to create artificial delay. This article briefly outlines the history and development of electronic signal delay technology.

Line Delay

The story of electronic time delay begins in 1930s America before the advent of magnetic tape recording. In this old-time radio era, if a broadcast engineer needed delay, they also needed a telephone line. To create a delay effect the engineer would transmit a signal out over the phone line to a distant town, many hundreds of miles away, and then back again; the length of the delay was the time taken for the signal to complete its outward and return journey. Now, the propagation velocity of an electrical signal in a copper wire is incredibly fast—close to the speed of light—a velocity of approximately 300 million meters per second. This meant the phone line had to be physically very long in order to delay a signal by just a few milliseconds. When the signal returned it was mixed back in with the original to create a fuller, richer tone, a.k.a “double-tracking.”. Obviously, this type of delay was not terribly practical, firstly because the delay time was fixed, and also the infrastructure of the telephone company was required to make it happen.

Telegraph wires
The first electronic delay effects were created by sending signals along telephone lines.

Tape Delay

Brush 'Soundmirror' tape machine
The first tape delay effects were made on machines like this Brush 'Soundmirror'.

With the development of magnetic tape recording machines in the 1940s there came new possibilities to create time delay and echo effects. Magnetic recording works on the following principle: the tape runs at a constant speed; the writing head magnetises the tape with current proportional to the audio signal; the result is that a pattern of magnetisation is stored along the length of the magnetic tape; the tape can be played back later to reproduce the original signal. The sound of an instrument, such as a guitar, or singer’s voice, could be fed into the tape machine, recorded and played back several tens of milliseconds later to create the delay effect.

The length of delay depended on the distance the tape had to traverse between the record head and playback head. Because the heads were at fixed distance from one another the delay time was also fixed, to just a few tens of milliseconds. Much longer delay times could be achieved with two machines. This technique also allowed some control over the delay length by physically moving the machines nearer or further apart.

Early pioneers of the tape delay effect include avant-garde composer, Pierre Schaeffer. Schaeffer first came up with the idea of the “loop” in 1948 when he noticed how the needle on a scratched gramophone record kept jumping back to the same point, resulting in the repetition of the sound over and over again. Initially Schaeffer replicated this effect with “closed groove” gramophone records and then later, when magnetic tape technology became available, with tape loops. Other early adopters of tape delay were composers Bebe & Louis Barron. They began utilising tape machines in the late 1940s and over the coming years refined tape looping and delay, using the technique to great effect in their all-electronic score for MGM‘s sci-fi movie Forbidden Planet.

At the time, tape recorders were large, bulky contraptions and not easily transportable, but it wasn’t long before more compact tape delay machines were on the market. In 1953 technical wizard Ray Butts filed the first U.S. patent for a portable tape delay device, which he incorporated in his ‘Echosonic‘ guitar amplifier. This trailblazing amp was used by Chet Atkins and Scotty Moore to create a new and exciting “slapback” echo effect on the electric guitar.

Slapback Echo

It’s no exaggeration to say slapback echo defined the rockabilly sound and many early rock & roll recordings. An example can be heard on Moore’s guitar-work on “That’s All Right” by Elvis Presley, in fact pretty much every record he played on with Elvis. The effect became the trademark sound of Sam Phillips’ Sun Records studio where Presley and Moore recorded in the early 1950s. To create slapback echo with a delay pedal set the delay for a repeat rate of about 50 to 150ms with just one repeat at almost the same amplitude as the original signal.

Other guitar equipment manufacturers eventually caught on to the fact that echo and delay was the thing. In 1959 Mike Battle launched his ‘Echoplex‘ and, on the other side of the pond, a year or so later, Charlie Watkins brought out the ‘Copicat‘. Both these machines were considerably more compact than the ‘Echosonic’ as they didn’t possess an amplifier and speaker. Further, the ‘Echoplex’ had a moveable playback head so that the delay time could be adjusted; and the ‘Copicat’ had three fixed playback heads making it capable of multi-tap delay-echo and reverberation-like effects.

“That changed the sound of the band once I got the Echoplex. It made the sound of the band so big, and also I could create these rhythms with the Echoplex, which I wasn’t really hearing anywhere else at the time.” — Andy Summers

Delay could now be used creatively in the studio and in a ‘live’ situation. As these units developed over time they started adding more playback heads and tape speed controls giving delay more flexibility than it had ever seen before. With the addition of more tape playback heads delay could now feature more repetitions (multi-tap) of the same signal instead of just one. The addition of speed control or movable playback heads allowed for the first time the flexibility to change the delay speed on-the-fly.

Then, with the coming of the transistor, a new wave of delays burst in on the music scene. Revised models of the ‘Copicat’ and ‘Echoplex’ appeared and the far east got in on the action too. In the late 60s Japanese manufacturer, Ace Tone introduced their portable tape-based echo chamber, which ultimately became the Roland ‘Space Echo’. Roland‘s engineers made extensive design changes to Ace Tone’s echo chamber, increasing the tape loop length hugely and housing the free spooling tape within a chamber—this reduced tension and friction to extend the life of the tape.

These new solid-state machines were all essentially built on the same tried-and-tested tape/drum record/playback technology, but the vacuum tube circuitry was replaced with modern transistorised electronics. The new solid-state circuitry made the machines a little lighter, cheaper to manufacture and they didn’t need time to warm-up; but they did not sound the same. Although their noise floor and frequency response specifications were technically better, the depth, richness, beautiful harmonic coloration and tube magic were gone.

Oil-Can Delay

During the 50s and 60s magnetic tape was the dominant method for creating delay effects, however there is another, esoteric technology, known as oil-can delay, invented by Ray Lubow (Tel-Ray). Instead of magnetic tape, these units house what appears to be a tuna can filled with oil which works as a dielectric, i.e. it can store a charge or signal. A motor drives a rubber belt to spin a flywheel fitted with a pickup inside the can. The oil stores signals electrostatically (rather than electromagnetically, as with a tape) and the pickup functions as the recording head, sloshing around in the oil to produce echo. The imperfections of this transport mechanism gave oil-can delay a unique sound that is a blend of reverb and warbling vibrato.

fender_echoverb
Fender Echoverb III oil-can delay

Drum Delay

Binson Echorec drum delay
Binson Echorec drum delay

At around the same time as Ray Butts was ironing out the bugs in his portable tape delay amplifier, Binson—who were an established audio electronics company in Milan, Italy—were putting together an innovative tapeless echo machine. Instead of plastic tape coated with iron oxide particles Binson’s machine utilised a steel/alloy drum around which a magnetic recording wire was wrapped. Like Pierre Schaeffer’s ‘Morphophone’, the record and four playback heads were positioned around the circumference of the drum. The inventor, Bonifiglio Bini, named his echo machine the ‘Echorec‘. The machine offered a significant improvement in terms of fidelity, flexibility and durability over tape delay, and was considered by many to be the top of the range echo unit for the time. The ‘Echorec’ was used by many artists, including ‘The Shadows’ and ‘Pink Floyd’ to create a rich, full-bodied and ambient sound, it literally transformed and defined the sound of these bands.

Guitarist Hank Marvin of ‘The Shadows’ was also a user of the Meazzi ‘Echomatic’ echo machine. Like the ‘Echorec’, the ‘Echomatic’ was a drum based machine, however instead of recording wire, a loop of tape was wrapped around the circumference of the drum on top of a cushioned band of felt. This design proved unreliable and Meazzi later dropped the drum in favour of a tape loop, similar to the Watkins ‘Copicat’. Transistorised versions of the ‘Echomatic’, and the ‘Echorec’, appeared on the market in the late 1960s. Again, there was a big difference in the tone quality when compared with their earlier vacuum tube counterparts. And this difference in tonal character is not a subtle thing either—the transistorised model sounds sterile and clinical in comparison. Although not as musical or usable for electric guitar, the solid-state Echorec is still a super cool effect in its way, and great for creating retro sci-fi effects and ambience.

Finally, before wrapping up this section, it’s worth a mentioning a couple of more esoteric, experimental disc machines. Firstly, Jacques Poullin‘s (‘Groupe de Recherches Musicales’ music studio in Paris) ‘Morphophone‘ [created in 1954], a tape loop delay mechanism based on Pierre Schaeffer‘s research. A tape loop was glued to the edge of a 50cm diameter disc where a record, an erase and ten playback heads were arranged around its circumference. And then there’s P.H. Parkin & P.H. Taylor’s experimental apparatus [Wireless World February 1952] for correcting the acoustic time delay in a distributed loudspeaker system installed in St Paul’s Cathedral. Their machine consisted of of an, “11-inch diameter disc of plastic magnetic recording material.” around which the (moveable) playback, record and erase heads were positioned.

Acoustic Delay

The acoustic delay line is a rare animal. Only one company has ever successfully tamed the concept, captured it in a box to make a usable piece of audio electronic hardware known as the ‘Cooper Time Cube‘.  This weird and wonderful contraption (U.S. Patent 3,789,328), conceived Dr. Duane H. Cooper, of Illinois University, and developed by M.T. Putman, owner of UREI (United Recording Electronics Industries), first became available in 1971. The apparatus consists of two coiled acoustical delay lines (a.k.a. plastic garden hose) terminated with transducers—a small speaker and microphone, made from Shure SM-57 microphone capsules—at either end. The entire assembly is mounted in a wooden box on springs and dampers to isolate it from external vibration and airborne sound.

Universal Audio's 'Cooper Time Cube' model 920-16
Universal Audio's 'Cooper Time Cube' acoustic delay

The delay is accomplished by utilising the relatively slow velocity of sound wave transmission through air, as compared to electromagnetic waves in an electrical conductor, a.k.a. an electric current signal through a copper wire. Cooper tweaked a “Helmholtz” resonator, so that it functioned as ¼ length wavelength acoustic absorber, preventing sound reflections bouncing back and forth within the hose pipe; this created clear, defined delays of 14ms in one hose and 16ms in the other. The Cooper Time Cube’s delay time is very short, not long enough even to be perceived as a “slapback” echo, but it’s there and recording studios utilise it for short delay, doubling and “Haas” effects. You can hear the Cooper Time Cube being put to good use to add girth and “fill out” Billy Gibbons Les Paul guitar sound on ZZ Top’s “Tush”.

For the sake of completeness, it’s worth pointing out that “spring” and “plate” reverberation effects units also work acoustically, however the transmission medium is a steel spring or metal plate, rather than air. The delay time of a spring/plate is typically very short—milliseconds, or tens of milliseconds at most—because the speed of sound in metal is greater than in air. Additionally, because there is no acoustic absorber, reflections can occur along the spring resulting in a complex mixture of repeats of the input signal with differing delay times—no discernible repeats can be heard, just a wash of reverb, which is technically the definition of reverberation. Incidentally, reverberation is one of a family of short delay time-based effects, which include “chorusing” and “flanging”: the chorus effect is created by varying (modulating) the delay time within the range of 5 to 30ms; whereas the flanging effect by delaying the signal by just 1 to 5ms.

BBD Delay

mn3001_bbd_delay_chip
Matsushita's MN3001 BBD chip.

In 1969 Leo Sangster, a young engineer working at Philips Research Labs in the Netherlands, announced his Bucket-Brigade Device (BBD) to the world (U.S. patent 3,546,490). The BBD was intended to be a “solid-state” data storage device for use as computer memory and television cameras (sensors), however technical limitations—poor charge transfer effciency—restricted its use to just a handful of low frequency audio applications, such as delay lines, reverberation, chorus and flanging effects.

Philips’ first commercial BBD, the ‘H31‘ was sold through their outlet Amperex, according to an advertisement in Electronic Design. Philips, perhaps realising the limited application of BBD, licensed their technology to other silicon chip manufacturers. According to Electronic News, a weekly trade newspaper, Japanese electronics manufacturing giant, Matsushita (now Panasonic) released their MN3001 BBD chip in November 1974. The Yanks were slower off the mark; adverts for Reticon‘s SAD1024 delay chip only began to appear in electronics magazines in 1976.

It wasn’t long after the MN3001 chip became available that BBD effects found their way onto the market, early examples being Joel Cohen’s (Sound Concepts Inc.) SD-50 delay unit in 1975 and the Ace Tone EH-100. The SD-50 could add “concert hall” effects to home hi-fi systems and was also installed in movie theatres as part of the sound system for playback of Dolby-processed films such as “Star Wars”. Guitar effects pedal manufacturers soon caught on, and by the end of the 1970s a bewildering array of BBD delay, and modulation, effects had sprang up in Japan, America and Europe.

How Do BBDs Work?

The operation of BBD is not obvious compared with, say, magnetic tape or oil-can delay. These things are mechanical, their moving parts are there for all to see, whereas a BBD is a black box. Although what happens inside is forever hidden from sight, the principle of operation is actually not so difficult to grasp. Inside that black box is a “shift-register” made up of a very long line of tiny capacitors. The BBD operates as a delay by transferring a signal from one capacitor to another; analogous to a line of firemen working together to put out a fire by passing buckets of water from hand-to-hand. The signal is split: where the ‘dry’ signal is routed directly to the output; and the ‘wet’ signal is digitally clocked into the BBD. The time it takes the signal to pass through all those capacitors and reach the BBD’s output depends on the speed of the clock—the slower the clock, the longer the delay. This ‘wet’ delayed signal is then mixed with the ‘dry’ signal creating one (a repeat) or multiple repetitions (echos) of it. Just one more thing: BBD delay pedals are almost universally, and inaccurately, referred to as being analogue, but they’re not. Strictly speaking, BBD is a ‘hybrid’ of digital and analogue technology.

BBD pedals suffered from severe high frequency loss (-3dB point at 3KHz) because some pretty steep low-pass filtering was required to remove clock noise. Further, noise degradation became a problem when the BBD was pushed to create longer delay times: In practice delay times were limited to a maximum of 300ms. In attempt to improve the lousy signal-to-noise ratio pedal designers added “compander” circuitry to the BBD which compressed the analogue signal before entering the BBD and then expanded it again at the output. High-frequency pre-emphasis was also another trick used to get noise levels down.

Sounds terrible, however the upshot of BBD’s shortcomings was that delays sounded subjectively “warm”, like a tape player with misaligned/worn heads, meaning that the repeats sat nicely behind the direct signal. Sonic quality could be improved by clocking the BBD at higher rates to create short “slapback” delays. With higher rates the clock noise becomes easier to disguise; filtering can be less severe, so high frequency content isn’t sucked out of existence. And the clock rate can be modulated (varied) to generate gorgeous chorusing and flanging effects—these effects, especially chorusing, defined the electric guitar sound in the 1980s. On a final note, engineers did eventually iron out the problems with BBD but by that time, the late 1970s, it had been overtaken by “digital” delay technology.

Digital Delay

It might come as surprise, but digital delay units had been used in recording studios for automatic double tracking (ADT) years before the first BBD units were even on the drawing board. Eventide Clock Work‘s DDL 1745 hit the music scene in 1971. At this time Eventide were a real melting pot of creativity, exploiting state-of-the-art computer hardware—RAM (Random Access Memory), ADCs (Analogue-to-Digital Converters), DACs (Digital-to-Analogue Converters), shift-registers, glue logic, crystals and suchlike)—to create innovative new audio products for the recording industry.

“If audio could be digitized with high enough fidelity, it could be stored as digital bits, converted back to analog and, voila, you would have achieved delay – in real time, with no moving parts. By 1970, the bits and pieces became available to build a commercial product.” — Tony Agnello

From day one the audio quality of digital delay left BBD in the dust. Its frequency response was wider, distortion was lower, its noise floor was lower and dynamic range wider and it had untapped potential—it ultimately went on to perform all kinds of astounding signal processing magic; freezing, reversing, pitch-shifting and  harmonizing with no signal degradation. But, in 1970, there was just one small drawback: digital hardware was very, very, very expensive—the DDL 1745 retailed for a wallet-melting $28,000-00 in adjusted dollars.

eventide_clockworks_delay_640px

The stratospheric cost of digital delay units could only be justified because the studio time required to set up reel-to-reel tape machines and use them creatively for ADT effects was vastly time consuming and even more expensive. The same could not be said for the guitar effects industry, however. Such a huge price tag was way beyond the budget of most musicians who wanted to create slapback echo and delay effects. The prohibitive cost is in part why it took the best part of a decade for the first digital delay pedals, such as the Boss DD-2, to appear.

Additionally, digital circuitry required a substantial amount of power hungry electronic hardware to do the job. This discrete hardware ran hot. Not only that, early 1970s delay units, such as Lexicon’s ‘Delta T-101’ and Pulse Audio’s ‘Model One’, were big, bulky rack-mounted appliances 2U or 3U, even 4U high. Eventually, the development of cheap, more compact DSP (Digital Signal Processing) chip sets with increased features, greater flexibility and longer delay times made the stomp box delay as we know it possible; and digital delay became ubiquitous.

How Digital Delays Work

Early computers such as UNIVAC utilised mercury delay lines as memory. The principle of operation is analogous to digital shift register and BBD chips, however the memory storage medium is a tube filled with mercury. At one end of the tube, a transducer converts an electrical signal into sound. The sound then propagates through the mercury to the other end, where a second transducer converts it back into electricity. This electrical signal is fed back to the input of the delay line, and while a closed feedback loop is maintained, the delay line “remembers” the information. UNIVAC’s mercury delay lines each contained 20Kg of liquid mercury, maintained at a temperature of 40°C—the shift-register chips and BBD utilised in delay effects units are somewhat more compact and safer!

“A delay-line memory resembles the human device of repeating a telephone number to one’s self from the time it is found in the directory until it has been dialed.” — Fundamental Principles of Switching Circuits and Systems by AT&T Bell Telephone Laboratories, 1961.

Mercury delay line

Digital delay is not perfect though. Like BBD chips and magnetic tape, it has it’s shortcomings. These shortcomings come with strange and obscure names like quantisation, jitter, non-linearity, non-monotonicity, aliasing, folding, missing codes, gain and offset errors. Terms that are meaningless to the laymen, even some electronic engineers. What do they mean? Well, in practice they manifest themselves as nasty, unpleasant sonic ‘artifacts’; unnatural and unmusical distortion or signal mangling that does no favours to the tone of an electric guitar.

Although horrible for guitar, these artifacts do find good use for industrial and harsh, abrasive special effects in dance music, and for creating cool ambiences for dystopian, cyberpunk, sci-fi movies. Over time, effects designers have (almost) engineered these artifacts out of existence, either by increasing sampling rates and bit resolution or using compansion and pre-emphasis/de-emphasis techniques, finally allowing the crystalline and perfectly pure sound digital to shine through. Well, mostly. Despite the technical perfection of digital, guitarists still niggle: they found this purity to be boring, and uninspiring. To create music, they needed their effects to be musical, not to be mathematically perfect. They desired “grit”, “texture”, “complexity”, even for the sound to be sleazy and cheap; in short, the kind of sounds they were getting from those tired old tape echos.

The counter revolution had begun: Analogue effects became ever more highly sought after and crazily expensive; the ‘Echoplex’ [‘Tube Tape Echo‘ by Mike Fuller] and ‘Echomatic‘ [Eric Snowball] tape delays were resurrected; effects manufacturers woke up to the fact that musicians found the artifacts of analogue technology creatively inspiring (and therefore desirable) and recomputed their trajectory, setting their sights on replicating (modelling) the sound of analogue gear by adding noise, wow & flutter and limiting the frequency response.

valhalla_delay_640px

Some of these digital effects, such as Pete Celi’s (Strymon), DSP (Digital Signal Processing) chip based pedal, the ‘El Capistan’ tape delay, and Sean Costello’s Valhalla delay and reverb VST plugins added a unique, hi-tech twist to the sound of vintage delay. These digital emulations didn’t sound exactly like the real thing, because a model or simulation, at best, is only an engineer’s best guess as to what some vintage piece of audio equipment sounds like; and built from digital technology, which, like all technologies, has its flaws and limitations. These things didn’t really matter though, because the new wave of digital effects added texture, complexity and character, and more importantly, inspired musical creativity, which, in the end, is what it’s all about.

And just one final thought: The sleek, new, modern delay units of today are physically and operationally very different animals to the old, dirty, temperamental delays of the 1950s and 60s. They don’t just sound different, they’re physically different, and so the experience of using them is different too. Greater human involvement is needed to deal with the idiosyncrasies of, say a vintage ‘Echorec‘ machine. I’m convinced this plays a vital role in the creative process. This human involvement is lost when the technology becomes more accessible and easier to use—like painting a picture by numbers, where the end result might be excellent, but it’s also very predictable. Without struggle there is no progress. But, perhaps that’s a conversation best left for another day; we’ve reached the end of the line: we’ve arrived back in the present.

Delays Expected

Delays Expected

What kind of delays are expected in future? Well, it’s been said that the effects market is super-saturated; that everything under the sun has been thought about and done. Such concerns have been voiced for decades, from the 1990s at least, when the boutique effects pedal movement was just getting started. So I don’t give them much credence; not even for split second, or even a millisecond. There’s always something new, or old to be discovered. Something that somehow got lost or forgotten about, in the rush to follow the latest thing.

I can’t speak for other designers, but for my own part, creating new pedals is a process akin to archeology, with a dash of imagination—and a little imagination goes a long way. If Effectrode does ever finally get around to building a delay pedal, there’s one thing you can be sure of: It will be based on some obscure vintage design or uber-cool component—such as a Selectron, a Raysistor, a selenium diode from an old vacuum tube TV set, or maybe something else—that I might have seen in an old magazine advert or electronic component catalogue. Who knows? Imagination is the limit. Finally, just remember this: Effectrode, like other pedal manufacturers, is in the business of selling dreams, dreams of the perfect guitar tone. Some of these dreams are made of silicon and sand, but the best dreams are made of nickel, and glass and empty space, a.k.a. a vacuum, which is really nothing at all… all… all…

vintage article of a RCA Selectron tube

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  • Delia’s Tatty Green Lampshade
  • History of Delay
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  • History of Vibrato
  • Louis Barron: Pioneer of Tube Audio Effects
  • Making of the Doctor Who Theme Music
  • Mercury Rising: Making a Tube Fuzz
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  • The Self-Destructing Modules Behind Revolutionary 1956 Soundtrack of Forbidden Planet
  • Ticked off with Tremolo?
  • VIEWPOINT WITH MULLARD
  • Who is Phil Taylor?
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cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONIDCookie used to allow the Worldpay payment gateway on the website to function.
machineCookie used to allow the Worldpay payment gateway on the website to function.
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_logged_in_Users are those people who have registered an account with the WordPress site. On login, WordPress uses the wordpress_[hash] cookie to store your authentication details. Its use is limited to the Administration Screen area, /wp-admin/ After login, WordPress sets the wordpress_logged_in_[hash] cookie, which indicates when you’re logged in, and who you are, for most interface use. WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wordpress_sec_1 yearProvide protection against hackers, store account details.
wordpress_test_cookieTest to see if cookies are enabled.
wp-settings-1 yearWordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurationDescription
_gat1 minuteThis cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurationDescription
_ga2 yearsThe _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gid1 dayInstalled by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurationDescription
mailchimp_landing_site1 monthThis cookie is used to keep track of newsletter sign ups and client emails at checkout, Mailchimp utilises cookies to store information captured from user input for remarketing purposes.
mailchimp_user_email1 monthThis cookie is used to keep track of newsletter sign ups and client emails at checkout, Mailchimp utilises cookies to store information captured from user input for remarketing purposes.
mailchimp_user_previous_email1 monthThis cookie is used to keep track of newsletter sign ups and client emails at checkout, Mailchimp utilises cookies to store information captured from user input for remarketing purposes.
mailchimp.cart.current_emailThis cookie is used to keep track of newsletter sign ups and client emails at checkout, Mailchimp utilises cookies to store information captured from user input for remarketing purposes.
mailchimp.cart.previous_emailThis cookie is used to keep track of newsletter sign ups and client emails at checkout, Mailchimp utilises cookies to store information captured from user input for remarketing purposes.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
woocommerce_recently_viewedsessionDescription unavailable.
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